§ 01 / Campbell Digital Studio
Digital infrastructure for clinical practices and local service businesses.
Multi-location medical clinics, trade service brands, and the connected ecosystems they need to grow. Built by a physician with a development background.
Revitalize Aesthetics
& Wellness.
A multi-location medical aesthetics practice in Georgia. Two clinics, a connected nutrition supplement brand, a published book, and a coaching institute — all under one digital ecosystem.
Revitalize had a clinic, a separate book, a separate nutrition shop, a separate coaching institute, and no system that connected them. The build unified all of it into one ecosystem with one brand voice and one navigation logic, while keeping each business operationally separate.
Air Solutions
Heating & Cooling.
A 159-page programmatic SEO architecture for an HVAC contractor in coastal Alabama. 15 cities × 9 services, plus four custom interactive tools.
Programmatic SEO is the same architectural pattern Airbnb uses for apartments per city, Zapier for app integrations, and Tripadvisor for restaurants per neighborhood. Applied to a single Baldwin County HVAC contractor, it produces 135 city × service intersection pages, an automated content engine, and a category of digital asset no competitor in the market currently occupies.
What I build,
and what I don't.
What I build
- Multi-location medical and clinical practice ecosystems
- Programmatic SEO architectures for local service businesses
- Custom interactive tools — 3D, calculators, diagnostics, assessments
- Connected microsite ecosystems (clinic + shop + book + institute models)
- Brand systems and visual identity
- Content systems that scale (learning libraries, blog architectures)
Verticals I work in
- Healthcare: medical aesthetics, functional medicine, hormone therapy, weight management, dental, multi-location specialty practices
- Home services: HVAC, plumbing, electrical, roofing, multi-location trade brands
- Professional services where local SEO and multi-location architecture matter
What I don't do
- E-commerce platforms beyond simple Shopify integrations
- Mobile apps
- One-page sites under $5K
- SEO-only engagements without a build component
How an engagement
actually runs.
A 30-minute call. We talk through what you have, what you need, and whether this is a fit. No deck, no sales pressure.
Within a week, you receive a written scope, fixed-fee proposal, and timeline. If we're aligned, we move forward. If not, you keep the proposal.
Typical builds run 4–12 weeks. You get weekly progress updates, direct access to me — no account managers — and a working preview URL from week one.
Production deploy, GA4 + GSC setup, redirect mapping if migrating from an existing site, and a 30-day post-launch monitoring period.
Optional monthly retainer for content additions, SEO monitoring, and feature work. No retainer required to launch.
Most engagements run mid-five figures and up. If your budget is below that, I'll happily refer you to someone good.
Things people
ask before signing.
Peyton Campbell, DO.
I'm a physician based in coastal Alabama with a development background that predates medical school.
The medical work pays the bills and keeps me grounded in the realities clinical practices actually face — booking flows, insurance verification, HIPAA-adjacent content rules, the difference between marketing voice and clinical voice. The development work is what I do when I'm not in clinic. The combination is why my medical clients trust me with their sites and why my trade clients trust me with their architectures.
Solo, with rigorous AI-assisted workflows. No subcontractors, no offshored work, no account managers. You talk to me. I build it. I'm responsible for the outcome.
Start a
conversation.
Send the business name, a link to the current site (or what's currently in place), what you're trying to accomplish, an approximate budget, and a timeline. I read every inquiry personally. If the project is a fit, you'll hear back within a week with a few questions and a suggested next step.